Dumating ang BEAR BRAND® sa Pilipinas sa pangalan na MARCA OSO. Ito ang unang canned, ready-to-drink fresh milk sa bansa.
Ang Aming Kwento
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1900
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1976
To address the need for an affordable milk, ni-launch ang BEAR BRAND® Instant powdered milk as a cheaper alternative to evaporated milk.
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1983
Ipinakilala ang life-sized bear mascot family na naglalakad sa Swiss Alps upang ipaalala ang high-quality Swiss heritage ng BEAR BRAND®. Naaalala niyo pa ba ang commercial na’to?
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1999
Para patibayin ang pamilyang Pilipino, ang BEAR BRAND® Instant ay pinatibay rin with the addition ng Vitamins A, B-complex, E, and Iodine.
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2002
Nag-relaunch ang BEAR BRAND® Instant to BEAR BRAND® Powdered Filled Milk with Zinc. Mula sa pagpapatibay ng katawan, umangat ang misyon nito upang isama at siguraduhin ang total health protection ng mga bata.
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2005
Nagsimula ang BEAR BRAND® Powdered Milk Drink turuan ang mga pamilyang Pilipino sa importansya ng paginom ng gatas araw-araw. Mas pinatibay ang formulation dahil sa karagdagang tibay-resistensiya nutrients gaya ng Iron, Zinc, at Vitamin C.
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2006
Naging bahagi ng BEAR BRAND® family si Governor Vilma Santos. Pinaalalahanan niya tayo to drink not just 1, but 2 glasses a day of milk!
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2006
Itinaguyod ang “Laki sa Gatas”, ang nutrition education program ng BEAR BRAND® na nagturo sa mga communities ng importansya ng proper nutrition at ang papel ng gatas.
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2008
Choco na Gatas o Gatas na Choco? Sa taong ito inilabas ang bagong flavor na kinagiliwan ng kabataang Pilipino—ang BEAR BRAND® Choco!
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2011
Ni-launch ang BEAR BRAND® ADULT PLUS, ang affordable powdered milk drink na may Tibay for adults.
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2014
Muling pinatibay and BEAR BRAND® with 100% vitamin C, at high levels of Iron and Zinc. Ito ay sadyang ginawa para matulungang labanan ang malaking problema ng mga batang Pilipino—ang micronutrient deficiency.
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2014
Nagkaroon ng collaboration ang BEAR BRAND® Powdered Milk Drink with FNRI-DOST para sa isang research conducted with 142 school children for 120 days kung saan napatunayan na ang fortified milk ay nakakatulong sa paglaban sa Micronutrient Deficiency.
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2015
Tinuruan ng BEAR BRAND® ang mga Pilipino about Micronutrient Deficiency sa pamamagitan ng jingle na’to. Na-LSS ka rin ba noon?
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2016
Kasabay ng ika-10th year celebration, ang “Laki sa Gatas” ay naging “Laki sa Tibay”. Ang programa ay patuloy na nagtuturo about proper nutrition and have reached more than 3 million public school students, parents and teachers nationwide!
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2017
Ang BEAR BRAND® ay muling pinatibay with 10% more and better absorbed Iron to help continue the fight against Micronutrient Deficiency.
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2017
Nilabas ang pinakabagong flavor ng BEAR BRAND®, ang BEAR BRAND® Real Strawberry Milk Drink! Ito ang unang gatas na may real strawberry bits at may katumbas na tibay versus isang baso ng BEAR BRAND® Powdered Milk Drink.